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Makemake nui nā Millennials e ʻike 'Ke ʻano o ka wai' ma luna o ka ʻike Holiday Survey

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OLELO HOOHUI

Ke hoʻomākaukau nei ka ʻoihana kiʻiʻoniʻoni no kekahi o nā pule ʻoi loa o ka makahiki, ua koho ʻo Fandango ma mua o 1,500 millennial moviegoers (makahiki 18-34) i ka mahina i hala aku nei, e nīnau ana iā lākou e pili ana i kā lākou mau hana kiʻiʻoniʻoni, nā hoʻolālā no nā lā hoʻomaha, a me nā mea pono a lākou e hauʻoli nui ai. ma ka hale kiʻiʻoniʻoni.

ʻO kahi huakaʻi alakaʻi no ka poʻe kiʻiʻoniʻoni millennial, hiki i ka ʻoihana kikohoʻe ʻo Fandango i ka lehulehu e ulu ana o 22 miliona mau mea kūʻai aku i kēlā me kēia mahina, e like me ka comScore, me ka hui 18 a 34 mau makahiki e hoʻonui ana i ka 41% o ka nui o ka lehulehu o Fandango. No ka lawelawe maikaʻi ʻana i ka nohona kikohoʻe o ka millennials, hoʻomau ʻo Fandango i ka hoʻolalelale ʻana i ka ʻike kiʻiʻoniʻoni hou a me nā ʻike kiʻi kiʻi no ke alakaʻi ʻana i nā paena mobile, social, AI bot a me nā leo ʻike me nā hoa like me Apple, Facebook, Amazon, a me nā mea ʻē aʻe.

"He lehulehu nui nā Millennials no ka ʻoihana kiʻiʻoniʻoni holoʻokoʻa a ma Fandango ke hoʻomau nei mākou i ka hana hou ʻana i kā mākou ʻike kiʻiʻoniʻoni kelepona a me ka pilikanaka, ka tikiki a me nā makana uku kikohoʻe e kōkua i ka hoʻokau ʻana i nā millennials i loko o nā hale kiʻiʻoniʻoni," wahi a Adam Rockmore, Fandango SVP a me Head of Marketing a Nā kamaʻilio.

Wahi a ka noiʻi a Fandango, ʻōlelo ʻo 78% o nā millennials e hoʻouna lākou i nā leka uila a i ʻole hui i nā hoaaloha i ka wā e hana ana i kā lākou hoʻolālā kiʻiʻoniʻoni. I ka makahiki i hala iho nei, ua hoʻokumu ʻo Fandango i nā mea hou e pili ana me Apple a me Facebook e hiki ai i ka poʻe kiʻiʻoniʻoni ke ʻike i nā kiʻiʻoniʻoni, komo i nā manawa hōʻike a kūʻai aku i nā tiketi me kā lākou mau hoaaloha, me ka haʻalele ʻole i kā lākou leka uila a i ʻole ka ʻoihana pūnaewele.

Hāʻawi pū ka hui i nā paepae uku kikohoʻe, e like me Apple Pay, Android Pay, PayPal, Visa Checkout a me Mastercard's Masterpass Digital Wallet, hiki ke kūʻai i nā tikiki ma o ka debit a me nā kāleka hōʻaiʻē me hoʻokahi paʻi. ʻOi aku ka maʻalahi o ka hoʻokaʻawale ʻana i ka bila no nā tiketi me nā hoaaloha he nui i ka uku hoʻokaʻawale PayPal a Fandango.

E pili ana i nā hoʻolālā kiʻiʻoniʻoni millennial i kēia kau hoʻomaha, ʻōlelo ʻo 86% o nā millennials e hoʻolālā lākou e ʻike i ʻelua mau kiʻiʻoniʻoni ma ka ʻaoʻao nui, aʻo 34% e hoʻolālā e ʻike i ʻehā a ʻoi aku nā kiʻiʻoniʻoni. ʻO nā kiʻiʻoniʻoni studio nui e hoʻomaka ana i nā hale kiʻiʻoniʻoni i ke koena o kēia mahina, ʻo nā koho ʻelima kiʻekiʻe e loaʻa:

  1. Star Wars: The Last Jedi
  2. Jumanji: Welcome i ka nani
  3. Hoʻolālā kūpono 3
  4. ʻO ka mea hōʻike kiʻekiʻe loa
  5. Ka hoemi ana

ʻO nā koho ʻelima kiʻekiʻe o nā Millennials no nā kiʻiʻoniʻoni indie o kēia manawa:

  1. Ke Kime o ka wai
  2. ʻO ka mea pena kiʻi pōʻino      
  3. ʻO Lady Bird
  4. ʻEkolu Papa Billboards Ma waho o Ebbing, Missouri
  5. ʻO wau, ʻo Tonya

Ua nīnau pū ka noiʻi a Fandango i nā millennials e pili ana i kā lākou mau hana kiʻiʻoniʻoni hoʻomaha, pehea lākou e kūʻai ai i nā tiketi a me kā lākou mau mea hana keaka punahele.

Ke nīnau ʻia e pili ana i kā lākou mau hana kiʻiʻoniʻoni:

  • ʻO 44% o nā millennials ʻōlelo lākou e ʻike paha lākou i kahi kiʻiʻoniʻoni hou ma ka wehe ʻana i ka pō a i ʻole ka hopena pule, a ʻo 29% e hele i loko o ka pule mua o ka hoʻokuʻu ʻana.
  • 58% ʻōlelo lākou e kūʻai i nā tiketi mua ma ka pūnaewele a i ʻole ma o kahi app
  • ʻO 50% ʻōlelo ʻo kahi noho i mālama ʻia ke kumu nui o ke kūʻai ʻana i nā tiketi ma mua
  • 75% ʻōlelo ʻo VIP a i ʻole Rewards program perks ʻo ia ka pōmaikaʻi hoʻohui a lākou e hauʻoli nui ai i ke kūʻai ʻana i kā lākou mau tiketi ma mua
  • I ka hana ʻana i nā hoʻolālā kiʻiʻoniʻoni me nā hoaaloha, ʻōlelo ʻo 78% o nā millennials e hoʻouna lākou i nā leka uila a i ʻole hui, 4% kelepona ma ke kelepona, aʻo 1% hoʻohana i ka leka uila.

Ua kaupaona pū nā Millennials i nā pono hale kiʻiʻoniʻoni kiʻekiʻe e ʻoluʻolu iā lākou i ka wā hoʻomaha: 65% ʻōlelo i nā noho hoʻomaha a me 56% ʻike i nā ʻano hiʻohiʻona nui a me ke kani immersive. Ke nīnau ʻia e pili ana i kā lākou mea punahele hoʻokahi e kūʻai ai ma ka hale kiʻiʻoniʻoni: 63% ʻōlelo popcorn, 18% ʻōlelo candy a 11% ʻōlelo ʻai.

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